Scope of Work:
• Content Development
• Media Relations
CIG worked with Total Coop to uncover Insights into their media and digital footprint.
The result was a content marketing strategy that re-establishes Total Coop as the most valuable Co-Operative society in West Africa and a dependable business organisation.
Starting with the development of impactful messaging “Building a better Society”, we helped the co-operative articulate the economic impact its business and CSR initiatives spanning over decades. We did this through video, digital content and media relations.