Using data-driven insights to re-establish West Africa’s most valuable co-operative.



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Scope of Work: 


Content Development

Media Relations

CIG worked with Total Coop to uncover Insights into their media and digital footprint.

The result was a content marketing strategy that re-establishes Total Coop as the most valuable Co-Operative society in West Africa and a dependable business organisation.

Starting with the development of impactful messaging “Building a better Society”, we helped the co-operative articulate the economic impact its business and CSR initiatives spanning over decades. We did this through video, digital content and media relations.