Propelling the Nigerian Wheat Value Chain to Self Sufficiency


Flour Milling Association of Nigeria

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Scope of Work: 

• Communication Strategy

• Media Relations

• Digital Content Development

The Flour Milling Association of Nigeria (FMAN), is an association of industrial flour millers in Nigeria. Its mission is to support the Nigerian Government in developing the wheat value-chain through technical support and increase the supply of high-yielding seeds that will improve farmer’s income, improve wheat volumes in the country and eventually fill the local demand vacuum.

The Association came to CIG to develop strategies that will effectively position the entity as a key development driver for Nigeria’s wheat value chain. To achieve this, we have facilitated editorial coverage with tier-1 media outlets, which has shone a spotlight on the significant inputs by the Association. We are also developing video-led stakeholder content on the Association’s collaborative and partnership potential to the Wheat Industry Stakeholders.